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This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information technologies and society are proposed in order to better reference the differences and similarities among the nations profiled. The authors identify the social technology perspective via the assimilation of technology in lifestyles and social systems. From this perspective, the diffusion of technologies is analyzed with a critical eye for theories of culture lag, diffusion and innovation, and technological determinism and liberalism. The social perspective is a new addition to development studies, and the reader may see how, as the global information society comes into focus, the social dimensions are more important than some theorists originally envisioned.

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience. Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program''s presentation too simple, or too complex for its target audience? Does the pacing of the program help or hinder comprehension? Which aspects of the program are the most appealing, and why? Formative evaluation can answer these, or similar questions. It can help guide designers of television programs, microcomputer software, interactive videodiscs, or virtually any other educational item, in making modifications that can lead to the development of a final product that fully achieves its stated goals. Until very recently, however, the person interested in avoiding potential problems through the use of formative evaluation would have been faced with difficulties of a different kind. Comprehensive treatment of formative evaluation has been scarce, and published discussion on formative evaluation of computer-based materials has been virtually nonexistent. Until now, that is. Barbara Flagg''s Formative Evaluation for Educational Technologies provides comprehensive treatment of formative evaluation. The book offers: * extensive coverage of all the methods evaluators might use to assess the user friendliness, the appeal, and the outcome effectiveness of an educational program. * extensive focus on new technologies * coverage of all phases of program development, from initial idea to final product * discussion of formative evaluation as part of the broader field of curriculum evaluation * numerous case studies. This volume will appeal to a wide variety of people engaged in formative evaluation. It is an excellent guide for newcomers to the field; it is a state-of-the art document for established practitioners of instructional design and curriculum evaluation.

This volume examines the past, present, and potential relationships between pragmatism and communication research. For scholars and students in communication study.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the liberal arts.

Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals of the social sciences. Of the many disciplines that have contributed to that understanding, two take center stage in this book -- psychology and communication. This volume''s purpose is to reconnect the partially isolated environments of social psychology and communication. To do so, it utilizes four building blocks: * the cognitive foundations of interpersonal communication as it might be studied from a social psychological perspective * insiders'' views of interpersonal communication from a cognitive psychological standpoint * insiders'' approaches to interpersonal communication from an AI perspective * a critique of the cognitive enterprise that reflects the strong philosophical grounding of communication. Overall, the chapters typify some of the most interesting cognitive work done in the study of interpersonal communication. As such, the book should promote productive dialogue across disciplinary boundaries and stimulate further work within the field of interpersonal communication.

An analysis of the 1996 National Issues Convention, from logistics of execution to the role of news media. Examines the significance the event has in the context of civic discourse & public debate. For scholars & researchers in poli comm & poli sci.

This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, & measuring these outcomes. For faculty & administrators preparing for accreditation.

Public Relations and Social Theory: Key figures, Concepts and Developments, Second Edition broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, and many more. Each chapter is devoted to an individual theorist, providing an overview of that theorist¿s key concepts and contributions, and exploring how these can be applied to public relations as a practice.

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: Γûá Digital Media Γûá Media Effects Γûá Privacy Γûá Dark Side Γûá Applied Communication Γûá Relational Communication Γûá Instructional Communication Γûá Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

"First edition published by Routledge 1998."

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

A seminal text, this new edition provides students and scholars a comprehensive survey of the subject¿s key research foundations and trends, authored by the discipline¿s leading scholars. It is an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

A seminal text, this new edition provides students and scholars a comprehensive survey of the subject¿s key research foundations and trends, authored by the discipline¿s leading scholars. It is an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, how they use technology to access their news, and how news pertains to and is used by women. This book addresses diversity issues among women's use of news, considering racial, ethnic, international and feminist perspectives.

This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on family communication and family relationships.

This third edition again brings together interdisciplinary contributions to provide a comprehensive and multifaceted resource that reflects the breadth and depth of research on family communication and family relationships.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.