Udvidet returret til d. 31. januar 2025

Bøger i Routledge eBusiness serien

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  • af Lisa Harris & Charles Dennis
    701,95 - 2.708,95 kr.

    How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

  • - Rhetoric or Business Reality?
    af Leslie Budd & Lisa Harris
    380,95 - 602,95 kr.

    This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.

  • af Lisa Harris, Peter Eckersley & Paul J. Jackson
    294,95 - 2.302,95 kr.

    A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

  • - Managing or Governing?
     
    2.138,95 kr.

    Explores e-Governance in theory and practice with an analytical narrative from heterodox perspectives. This book covers such essential issues as global governance of the internet, the European Knowledge Economy, the transformative promise of mobile telephony, the rise of e-Universities, and internet accessibility for the disabled.

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