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Bøger i Routledge Library Editions: Marketing serien

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  • af John (University of Edinburgh Dawson
    2.024,95 kr.

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

  • af Stuart St P Slatter
    624,95 - 1.511,95 kr.

  •  
    408,95 kr.

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

  • - Brands and Marketing in Food and Drink
     
    601,95 kr.

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

  •  
    624,95 kr.

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

  • - Procedure and Practice
    af Floyd Y. Keeler & Albert E. Haase
    596,95 - 1.791,95 kr.

  • - The Management Way
    af Arnold K. Weinstein
    596,95 - 1.669,95 kr.

  • - Brands and Marketing in Food and Drink
     
    1.835,95 kr.

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

  • af Peter Spillard
    476,95 - 1.582,95 kr.

  • af Martin Evans & Nigel Piercy
    596,95 - 1.787,95 kr.

  • - A Strategic Approach
    af John O'Shaughnessy
    596,95 - 3.433,95 kr.

    First published in 1984; Third, revised and enlarged edition 1995.

  • af John Winkler
    596,95 - 1.669,95 kr.

  •  
    1.855,95 kr.

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

  • af Gordon Foxall
    596,95 - 1.855,95 kr.

  • - Marketing and Strategy
    af Gordon Foxall
    596,95 - 1.737,95 kr.

    Originally published: London: Croom Helm, 1984.

  •  
    1.170,95 kr.

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

  • - Management and Technique
    af Nicholas Stacey & Aubrey Wilson
    596,95 - 1.735,95 kr.

  • af Nigel Piercy
    596,95 - 1.736,95 kr.

  •  
    1.742,95 kr.

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

  • af R. Bigelow Lockwood
    596,95 - 1.924,95 kr.

  • - A Political and Organisational Model
    af Nigel Piercy
    476,95 - 2.064,95 kr.

  • af Vic Markham
    596,95 - 1.669,95 kr.

  • af Nigel Piercy
    523,95 - 1.787,95 kr.

  • af J. L. Sewell
    596,95 - 1.442,95 kr.

  • af David F. Midgley
    624,95 - 1.787,95 kr.

  • af Simon Majaro
    596,95 - 1.732,95 kr.

  • af Harden B. Leachman
    596,95 - 1.732,95 kr.

    Reprint. Originally published: Wood Dale, Ill.: H.B. Leachman, c1949.

  • af Jack L. Grumbridge
    596,95 - 1.376,95 kr.

  • af UK) Linacre & Nigel (Extraordinary Leadership Ltd
    476,95 - 1.442,95 kr.

    Reprint. First published London: Hutchinson Business, 1988.

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