Bøger i Routledge Library Editions: Retailing and Distribution serien

Retailer¿s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.First published 1989.

Routledge Library Editions: Retailing and Distribution brings together as one set, or individual volumes, groundbreaking retail studies from the field of human geography. Encompassing town and retail planning, marketing geography, the development of shopping centres and the rise of consumerism, this set is an opportunity to purchase previously out-of-print classics from a variety of academic imprints such as Croom Helm and Methuen.

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists.First published 1991.