Bøger i Routledge Research in Sport Business and Management serien

The sports agent has become a significant figure in contemporary sports business. Drawing on extensive empirical research into football around the world, this book explains what agents do, how their role has changed, why this is important for future sport business, and how understanding the role of the agent can help us understand labour markets and labour relations in an increasingly globalised sports industry. Focusing on the major European football leagues but also covering the MLS, smaller European leagues, South America, and the Far East, this book goes further than any other in illuminating an important but under-researched aspect of contemporary sport business.

The Rio Olympics and FIFA World Cup in Brazil highlight the profound importance of sport in Latin America. This book is the first to offer a broad survey of the way that sport is managed, governed and organized across the Latin American region, drawing on cutting-edge contemporary scholarship in management, policy, sociology and history. The book explores key themes in Latin American sport, including the role of public institutions; the relationship between sport policy and political regimes; the structure and significance of national governing bodies and professional leagues; the impact of sporting mega-events, and the management and governance of soccer, the dominant sport in the region

Over the last twenty years or so there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the summer and winter Olympic Games

This book explores elite youth sport policy and management across eighteen countries, examining issues such as why elite youth sport events have become more common; the attitude of selected stakeholders towards the growth in elite youth sport; how the interests of young elite athletes are protected; and how elite development systems are adjusted to cater for the requirements of youth athletes.

Over the last twenty years there has been a sharp increase in interest from national sports federations and governments in the development of effective elite sport systems, particularly focused on achieving success in the Olympic Games. These developments have stimulated academic interest in describing the elite sport systems, analysing the processes by which policy is established and evaluating the impact of these policies on elite athlete success. Far less attention has been placed on their operation and on how the system interfaces with the athlete. The aim of this book is to refocus attention on the management and operation of systems designed to deliver elite success.

The Rio Olympics and FIFA World Cup in Brazil highlight the profound importance of sport in Latin America. This book is the first to offer a broad survey of the way that sport is managed, governed and organized across the Latin American region, drawing on cutting-edge contemporary scholarship in management, policy, sociology and history. The book explores key themes in Latin American sport, including the role of public institutions; the relationship between sport policy and political regimes; the structure and significance of national governing bodies and professional leagues; the impact of sporting mega-events, and the management and governance of soccer, the dominant sport in the region

This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.