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Community Fundraising is one of the oldest and most common forms of fundraising and yet in spite of this there is surprisingly little written about this area of fundraising. This book fills that gap.

This book is your indispensable aid to setting your fundraising strategy. It shows you how to: * Understand the internal and external fundraising environment * Identify your strategic objectives and key audiences * Structure your tactics * Track, measure and control your plan * Avoid strategic wear-out