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This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

This book is designed as a gentle introduction to the fascinating field of choice modeling and its practical implementation using the R language. Discrete choice analysis is a family of methods useful to study individual decision-making. With strong theoretical foundations in consumer behavior, discrete choice models are used in the analysis of health policy, transportation systems, marketing, economics, public policy, political science, urban planning, and criminology, to mention just a few fields of application. The book does not assume prior knowledge of discrete choice analysis or R, but instead strives to introduce both in an intuitive way, starting from simple concepts and progressing to more sophisticated ideas. Loaded with a wealth of examples and code, the book covers the fundamentals of data and analysis in a progressive way. Readers begin with simple data operations and the underlying theory of choice analysis and conclude by working with sophisticated models including latent class logit models, mixed logit models, and ordinal logit models with taste heterogeneity. Data visualization is emphasized to explore both the input data as well as the results of models. This book should be of interest to graduate students, faculty, and researchers conducting empirical work using individual level choice data who are approaching the field of discrete choice analysis for the first time. In addition, it should interest more advanced modelers wishing to learn about the potential of R for discrete choice analysis. By embedding the treatment of choice modeling within the R ecosystem, readers benefit from learning about the larger R family of packages for data exploration, analysis, and visualization.

R is a language and environment for data analysis and graphics. (2) R is free software that can be downloaded and installed at no cost from a family of mirror sites around the globe, the Comprehensive R Archive Network (CRAN);

In addition to using real-life data sets to demonstrate each method, the book also reports each method in three parts-- first describing when and why to apply it, then how to compute the method in R, and finally how to present, visualize, and interpret the results.

This updated second edition includes material on interfacing R with other computer languages such as C. It reflects the increasing availability of molecular and genetic databases which allow biologists to pursue new issues such as molecular evolution patterns.

This book presents the statistical analysis of compositional data sets, i.e., data in percentages, proportions, concentrations, etc.

Our aim is to give a practical and theoretical account of how to solve a large variety of differential equations, comprising ordinary differential equations, initial value problems and boundary value problems, differential algebraic equations, partial differential equations and delay differential equations.

This guide for practicing statisticians, data scientists, and R users and programmers will teach the essentials of preprocessing: data leveraging the R programming language to easily and quickly turn noisy data into usable pieces of information.

Applied Spatial Data Analysis with R, second edition, is divided into two basic parts, the first presenting R packages, functions, classes and methods for handling spatial data.

This volume provides user-friendly software and a GUI package to assist with microarray data analysis in early drug development. Each methodological issue is illustrated using real-world examples of early drug development dose-response microarray experiments.

Provides simple explanations of the important concepts in population and community ecology. Provides R code throughout, to illustrate model development and analysis, as well as appendix introducing the R language. Interweaves ecological content and code so that either stands alone.

Along with the ongoing developments of graphical models, a number of different graphical modeling software programs have been written over the years. Topics covered in the seven chapters include graphical models for contingency tables, Gaussian and mixed graphical models, Bayesian networks and modeling high dimensional data.

Six Sigma has arisen in the last two decades as a breakthrough Quality Management Methodology. The aim of this book is to show how R can be used as the software tool in the development of Six Sigma projects. The book includes a gentle introduction to Six Sigma and a variety of examples showing how to use R within real situations.

Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control.

This textbook offers an easy-to-follow, practical guide to modern data analysis using the programming language R.

Presenting a practitioner's guide to capabilities and best practices of quality control systems using the R programming language, this volume emphasizes accessibility and ease-of-use through detailed explanations of R code as well as standard statistical methodologies.

Business Analytics for Managers helps readers extract knowledge and actionable insight from real business data. The text emphasizes data-driven thinking and provides a quick-start guide to one of the most powerful software solutions available.

Introducing Monte Carlo Methods with R covers the main tools used in statistical simulation from a programmer's point of view, explaining the R implementation of each simulation technique and providing the output for better understanding and comparison.

The science of sound, or acoustics, studies all types of sounds and therefore covers a wide range of scientific disciplines, from pure to applied acoustics.

Forest Analytics with R combines practical, down-to-earth forestry data analysis and solutions to real forest management challenges with state-of-the-art statistical and data-handling functionality.

State space models have gained tremendous popularity in recent years in as disparate fields as engineering, economics, genetics and ecology. After a detailed introduction to general state space models, this book focuses on dynamic linear models, emphasizing their Bayesian analysis.

Based on their extensive experience with teaching R and statistics to applied scientists, the authors provide a beginner's guide to R. The text covers how to download and install R, import and manage data, elementary plotting, an introduction to functions, advanced plotting, and common beginner mistakes.

This book provides an introduction to multistate event history analysis. It is the subsample of the German Life History Survey, which was also used by Blossfeld and Rohwer in their popular textbook on event history modeling.

The material in this book is organized to flow from descriptive statistical methods to topics centered on modeling and inference with networks, with the latter separated into two sub-areas, corresponding first to the modeling and inference of networks themselves, and then, to processes on networks.

This book and app is for practitioners, professionals, researchers, and students who want to learn how to make a plot within the R environment using ggplot2, step-by-step without coding.In widespread use in the statistical communities, R is a free software language and environment for statistical programming and graphics. Many users find R to have a steep learning curve but to be extremely useful once overcome. ggplot2 is an extremely popular package tailored for producing graphics within R but which requires coding and has a steep learning curve itself, and Shiny is an open source R package that provides a web framework for building web applications using R without requiring HTML, CSS, or JavaScript.  This manualΓÇö"integrating" R, ggplot2, and ShinyΓÇöintroduces a new Shiny app, Learn ggplot2, that allows users to make plots easily without coding. With the Learn ggplot2 Shiny app, users can make plots using ggplot2 without having to code each step, reducing typos and error messages and allowing users to become familiar with ggplot2 code. The app makes it easy to apply themes, make multiplots (combining several plots into one plot), and download plots as PNG, PDF, or PowerPoint files with editable vector graphics. Users can also make plots on any computer or smart phone.Learn ggplot2 Using Shiny App allows users toMake publication-ready plots in minutes without codingDownload plots with desired width, height, and resolutionPlot and download plots in png, pdf, and PowerPoint formats, with or without R code and with editable vector graphics

Applied Survival Analysis Using R covers the main principles of survival analysis, gives examples of how it is applied, and teaches how to put those principles to use to analyze data using R as a vehicle.

This new edition to the classic book by ggplot2 creator Hadley Wickham highlights compatibility with knitr and RStudio. ggplot2 is a data visualization package for R that helps users create data graphics, including those that are multi-layered, with ease. With ggplot2, it's easy to: produce handsome, publication-quality plots with automatic legends created from the plot specificationsuperimpose multiple layers (points, lines, maps, tiles, box plots) from different data sources with automatically adjusted common scalesadd customizable smoothers that use powerful modeling capabilities of R, such as loess, linear models, generalized additive models, and robust regressionsave any ggplot2 plot (or part thereof) for later modification or reusecreate custom themes that capture in-house or journal style requirements and that can easily be applied to multiple plotsapproach a graph from a visual perspective, thinking about how eachcomponent of the data is represented on the final plot This book will be useful to everyone who has struggled with displaying data in an informative and attractive way. Some basic knowledge of R is necessary (e.g., importing data into R). ggplot2 is a mini-language specifically tailored for producing graphics, and you'll learn everything you need in the book. After reading this book you'll be able to produce graphics customized precisely for your problems, and you'll find it easy to get graphics out of your head and on to the screen or page.

Presenting a comprehensive resource for the mastery of network analysis in R, the goal of Network Analysis with R is to introduce modern network analysis techniques in R to social, physical, and health scientists.

This book provides a narrative of how R can be useful in the analysis of public administration, public policy, and political science data specifically, in addition to the social sciences more broadly.