Bøger af Adam Witty

ARE YOU A THOUGHT LEADER WITH SOMETHING TO TEACH OR AN OPERATOR WITH SOMETHING TO SELL?Whether you're a business leader, a thought leader, or an established professional, you want to make the biggest possible impact in your field - and attract influential clients, customers, and followers to your side.Within these pages you'll discover the secrets of establishing a strong brand in your public's mind; how to create compelling content in all formats; learn how Authority by Association exponentially increases your status; how to use books, speaking engagements, and publicity as tools for prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top - to - bottom strategy to elevate your persona above the competition. You'll also hear from leading thought leaders who reveal what methodologies helped them write their own success stories.

THE WORLD OF DENTISTRY IS CHANGING, ARE YOU WILLING TO ADAPT? Welcome to the digital-first, post-pandemic economy. COVID-19 has wreaked havoc on the world as we know it, and likely your dental practice as well. With e-commerce taking off at a staggering pace and patients seeing your practice as a commodity, how can you possibly reverse the trend? Patients on Demand offers the solution. Inside, you'll learn how to utilize the latest in marketing automation software, mLive, to grow your practice and free up your time. By using relationship-minded campaigns that strategically target and follow up with your patients, you can ensure your practice stands out from the crowd.

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: ¿ What Authority Marketing is and how to use it to grow your practice ¿ The Pillars of Authority Marketing ¿ How others have used Authority Marketing to create unimaginable success ¿ Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention-it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

HOW DO YOU CREATE A COMPELLING BUSINESS CAPABLE OF HYPER GROWTH THAT CAN TRULY MAKE A DENT IN THE UNIVERSE? BUILD A TEAM OF COMPETENT, CAPABLE PEOPLE THAT LOVE WHAT THEY DO AND LOOK FORWARD TO MONDAY. Inside these pages, Adam Witty will show CEOs and executives how he made the culture of his company the top priority and won big, creating a profitably growing enterprise that has him and his team members looking forward to Mondays. Specifically, you will learn ... * Why a great company starts with you *How to craft a noble purpose, core values, and BHAGs that cause company-wide excitement and anticipation * How to translate your purpose into a comprehensive plan that creates buy-in and alignment for every employee * How to recruit and retain the best people * How to invest in your people and love 'em to bring out their best

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take!Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181.Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you! INSIDE: - WHY a book is better than any other marketing tool - HOW to build authority and expert status with a book - Your book as The Ultimate Lead Generation Tool - Your book as The Ultimate Referral Generation Tool - Use your book to get interesting and profitable Speaking Engagements - Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility.This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business.Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result. You will learn: ¿ How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2) ¿ How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a "lukewarm lead" into a "hot lead" before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3) ¿ How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to "create the aura of celebrity, credibility, and expertise" and appear in hundreds of journals, newspapers and major stations across the country - and doubled his income in the span of two years. (Chapter 4) ¿ How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7) ¿ How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his "struggling" business into a success that doubled his income in one year. (Chapter 12)

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. Do you want more growth from your business? More leads? More customers? More income? 21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business.Inside, over 30 business professionals who became authors reveal how they have used a book to grow their business. You will learn (in less than 5 minutes each): ¿ How financial advisor and author Brian Fricke used his book to generate new leads that immediately resulted in $50,000 in new revenue. (Page 61) ¿ How consultant and author Tara Kennedy-Kline used her book to gain the attention of the media and landed a 7-minute feature on The Today Show. (Page 52) ¿ How attorney and author John Patrick Dolan used his book to become the authority and establish recurring guest appearances on Fox News, MSNBC, and CNN as the "legal expert." (Page 77) ¿ How fitness model and author Jennifer Nicole Lee used her book to launch a multi-million dollar product line. (Page 136) ¿ How speaker and author Steve Gilliland used his book to increase his speaking fee, sell tens of thousands of copies, and build a 7-figure speaking business. (Page 165)

HOW IMPORTANT IS IT TO BE THE GO-TO PERSON AND BUSINESS IN YOUR FIELD? As the leader in your industry, community, or marketplace you can position yourself and your business as the undisputed expert, influential authority, and in-demand celebrity that everyone wants to work with. This authority position moves you to new heights and makes marketing, selling, and building trust with customers dramatically easier and quicker than ever before. Inside, you will learn: ¿ What Authority Marketing actually is ¿ Four reasons Authority Marketing makes growing a business much easier ¿ The pillars of Authority Marketing ¿ Examples of Authority Marketing in business today ¿ How to implement Authority Marketing into your business for gain, fame, and fortune

Clarity + Alignment = PERFORMANCE One of the hardest things to achieve in business is getting everyone on your team aligned to the same plan. Picture your business as a rowing team. Most have some people casually rowing, others our of sync, and even some rowing in the complete opposite direction. In Relentless Implementation, you will learn a tried and tested system that will get every person on your team vigorously rowing in the same direction. This operating system will allow you to achieve maximum performance from your team while creating a Working Together culture that will help provide clarity to all functions of your business. In this book you will learn: ¿ to implement the operating system Alan Mulally famously used as CEO at Ford Motor Company and Boeing Commercial Airplanes ¿ 11 Practices and Principles of Working Together ¿ to create a Creating Value Roadmap ¿ to set up and run a weekly Business Plan Review meeting Relentless Implementation shares a tested and proven operating system that creates organizational clarity, alignment and improved performance so you have One Team working One Plan for One Goal.