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This is a comprehensive text for the research methods course taught out of sociology or other social science disciplines. It covers a wide range of methods and approaches to study design, data collection, and analysis. It is clear, comprehensive, and pays equal attention to both qualitative and quantitative methods, while offering practical, step-by-step advice to students through all stages of the research process. This includes formulating questions, choosing methods, recruiting participants, analyzing the data, and writing up the results. The text also features examples from studies that employ an intersectional analysis, and engages meaningfully with discussions of race, class, gender, sexuality, and disability.
Provides an approach to quantitative data analysis and an introduction to the SPSS. This work includes techniques such as: Non-parametric tests, Correlation, Simple and multiple regression, Multivarate analysis of variance and covariance, and Factor analysis. It is suitable for both students and researchers in the social sciences.
Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact.
'Alan Bryman has expanded on his well-known work on Disney and Disneyization to create a fascinating, highly readable book... This is an important book about a significant social process. And, it manages to be fun, as well!' - George Ritzer, author of McDonalidization and Professor of Sociology, University of Maryland
Designed for those who study organizations and the people within them, this source book of research contains analysis and discussion of research methods (both quantitative and qualitative), in terms of their uses and limitations.
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