Bøger af Alejandro-Marcel Schoenhoff - bogreolen.dk

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Does Multi-stage Marketing Pay?

- Creating Competitive Advantages Through Multi-stage Marketing

af Alejandro-Marcel Schoenhoff

774,95 kr.

The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.
- Bog
- 774,95 kr.
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