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Examines "herocrafting" in sports journalism through an incisive analysis of the work surrounding two of baseball's most enduring personalities - Detroit Tigers outfielder Ty Cobb and New York Giants pitcher Christy Mathewson.
Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.
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