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Bøger af Andrea (University of Verona Beretta Zanoni

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  • - Processes and Tools
    af Andrea Beretta Zanoni
    709,95 - 1.888,95 kr.

  • af Italy) Beretta Zanoni & Andrea (University of Verona
    606,95 - 2.707,95 kr.

    Presents an illuminating analysis of Internally Generated Goodwill from a strategic point of view. This title launches the author's strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials.

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