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The Power of Clothing is the perfect reference when talking about how to dress according to your goals, professional needs, sentimental desires and, above all, your personal style. In this new, expanded edition, the expert gaze of Lucy Lara and Antonio González de Cosío now turns to the ways in which the fashion industry has changed in recent years, as well as the influence of social networks on our self-image. An already classic and essential book, practical and inspiring, for anyone who seek to reinvent or fine-tune their relationship with clothing and take advantage of its power to achieve success.
Helena is a legend: her generation built the great fashion magazines, and they did it with talent, intelligence, and style. But now she, like anyone over thirty, is considered old: a relic with nothing to do in a world of digital publications, blogs, influencers, hashtags and likes. Her untimely departure from Mexico's main magazine publisher forces Helena to reinvent herself and produce âEtui, an original and revolutionary proposal that makes the world of fashion journalism rock. In the new magazine appears the devastating column "Bloggerfucker", which unmasks the charlatans of the world of social networks and blogs. Then the idyll ends: the characters portrayed begin to suffer violent accidents. And the frivolous world of fashion journalism faces a capital mystery: is it a strange coincidence? Or is one of the various suspects attacking the influencers of the moment?
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