Bøger af Avah Hunter

Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment and host communities without compromising the ability to meet the needs of future generations. It involves raising awareness in the society and tourists about the judicious consumption of the available resources. It has led to major developments in the field of tourism marketing management that involves marketing of sustainable products; developing products and services related to the themes of sustainability and consumer behavior; and developing green brands. Sustainable tourism marketing also endeavors to promote tourism in far-off and non-commercialized areas, which promote territorial balance. Sustainable destination branding refers to concept where the inhabitants of a region are involved in the decision making process regarding its promotion and management as a tourist destination. This book includes some of the vital pieces of works being conducted across the world, on various topics related to sustainable tourism branding and marketing. It will prove beneficial to all students and professionals associated with the field of tourism and hotel management.

Sustainable tourism is a type of tourism that has more positive effects than negative effects, particularly on the economy, environment and communities. It takes into account the effects that traditional tourism activities have on both the current and future generations in terms of environmental, economic and cultural factors. Sustainable tourism initiatives strive to uphold the local culture, preserve the environment and maintain harmony between the local communities and wildlife. The components of sustainable tourism include eco-tourism, geo-tourism and cultural tourism. Effective marketing strategies can help in providing a boost to sustainable tourism efforts and in creating expectations with respect to the tourist experience. This book includes some of the vital pieces of works being conducted across the world, on various topics related to the marketing strategies for sustainable tourism. It consists of contributions made by international experts. A number of latest researches have been included to keep the readers up-to-date with the global concepts in this area of study.