Bøger af Avivah (DIAFORA) Wittenberg-Cox

This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book HowWomen Mean Business. Armed with both these books you willdiscover why business needs to change and how you can achieve ahealthy and profitable balance.

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox's new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance.

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.