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This book explores the different factors that can influence a new movie's prospects at the box office. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.
This book explores the different factors that can influence a new movie's prospects at the box office. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. What is the evidence for the effects of food promotions on children's food preferences, diets and health?
This book is an academic work which reviews and critiques the research literature concerning violent games and their alleged effects on players.
This title examines the representation, impact and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television and video.
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
This work presents the findings of the largest British study of violence on TV ever undertaken. The study was carried out at the same time as similar research was being conducted in the United States. The research groups kept in contact, and one chapter compares findings from Britain and the USA.
This book is concerned with the provision of health information remotely via the latest communications technologies. It examines what has been learned from research-based evaluations of digital health projects.
Concern is growing about the effectiveness of TV advertising regulation. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores these issues and looks to the future in considering how codes of practice and regulation will develop.
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