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Managing and Marketing Radical Innovations

- Marketing New Technology

af Finland) Sandberg & Birgitta (Turku School of Economics

609,95 - 1.879,95 kr.

Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
- Bog
- 609,95 kr.
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