Bøger af Brian Kurtz

"Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!"--

‿If you want to learn from one of the greatest marketing minds alive, read this book.‿Joe Polish, founder, Genius NetworkMarketing isn‿t everything, according to Brian Kurtz. It‿s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That‿s what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy ‿Those who did it have a responsibility to teach it.‿ Here‿s a small sample of what you‿ll learn:· The Four Pillars of Being Extraordinary· The Five Principles of why ‿Original Source‿ matters· The Seven Characteristics of world-class copywriters· Multiple ways to track the metrics that matter· That the most important capital you own has nothing to do with moneyWhether you‿re new to marketing or a seasoned pro, this book gives you a crystal-clear roadmap to grow your business, make more money, maximize your impact in your market and love what you‿re doing while you‿re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.