Bøger af Bruce Peter

Da de højrøde Intercity-tog – trukketaf rød/sorte lokomotiver og bemandet med personale i brune og orange uniformer– i 1974 rullede ud i landet, gik det for alvor op for danskerne at"Statsbanerne" var i forandring. Vingehjul og kongekrone forsvandt ogerstattedes af bogstaverne "DSB" i moderne skriftsnit. DSBDesignprogram var imidlertid langt mere omfattende: man ville skabe et samlet,behageligt og letgenkendeligt rejsemiljø for de DSB-rejsende – lige frastationer til tog og færger. Det var første gang at en stor danskstatsorganisation udarbejdede et ’corporate image’ – et begreb der dengang kunvar kendt fra multinationale firmaer. Da DSB dækkede hele landet, blevdesignprogrammet datidens mest omfattende anvendelse af moderne dansk design,arkitektur og kunst – oplevet af næsten hele den danske befolkning og beundret internationalt. Drivkraften bag DSB Designprogram var arkitekt Jens Nielsen, der fra 1972 og20 år frem satte et markant aftryk på DSBs fremtræden i offentligheden, hvadangår grafisk design, stationsarkitektur, design af lokomotiver og vogne,færger, uniformer, catering, plakater og kunstnerisk udsmykning.

«This is a splendidly lucid and readable book, a distinctive and a distinguished contribution to Nordic Studies.» (Colin Roth, Centre for Nordic Studies, University of Sheffield)«Eloquently narrates with precision and wit the fascinating story of how the objects and imagery of Danish architecture, design and lifestyle helped satisfy an appetite for novel and improved ways of living among British consumers during the postwar decades.»(Martin Søberg, Royal Danish Academy School of Architecture, Copenhagen)In the decades after the Second World War, Denmark¿s national image in Britain was greatly changed through the acclaim it received for its modern architecture and design, which British critics, consumers and entrepreneurs increasingly came to desire and emulate. Using architecture and design historical methods, this book relates Danish post-war success in promoting architecture and design in Britain to wider political and economic contexts. It also documents and analyses the multiple contributory aspects of what may now be considered to have been an early exemplar of the successful marketing of identity through the outputs of creative industries. In addition, it explains the human relationships and networks of acquaintances involved in the promotion of Danish creativity in Britain and of the mutually beneficial advantages achieved through the Danes¿ joint exhibiting of design, food and lifestyle to build appealing, multi-faceted images of the nation.

This book tells the story of the unique engineering work of the Kappel Propeller, and is told by the key people involved.