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The must-read summary of Brian Halligan and Dharmesh Shah's book: "e;Inbound Marketing: Get Found Using Google, Social Media, and Blogs"e;. This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "e;Inbound Marketing"e; shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies, is that this doesn't require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn't be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers. By using social media such as Twitter, you can ask people directly how they would improve your product.Added-value of this summary: * Save time * Understand key concepts* Increase your business knowledgeTo learn more, read "e;Inbound Marketing"e; and discover a cheaper and more effective method that can help you create a better product without costly market research.

The must-read summary of Howard Schultz and Dori Yang's book: "e;Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time"e;. This complete summary of the ideas from Howard Schultz and Dori Yang's book "e;Pour Your Heart Into It"e; shows the inside story of the rise of Starbucks.This summary explains how the vision first came to Howard Schultz and how from that sole idea, he created his first store in Seattle with the aim of introducing real fine coffee to Americans. Starbucks progressively became a very successful international company with stores opening everywhere worldwide. According to Schultz, this success is due to a set of core values he based his company on that don't just focus on profits and growth. This summary points to the principles illustrated in "e;Pour Your Heart Into It"e; and that have made the company enduring constitute precious guidelines for business people seeking to bring their company to the top. This success story is a motivational and inspiring tale, and a must-read for fascinated "e;Starbucksaholics"e;.Added-value of this summary: * Save time* Understand the key concepts * Increase your business knowledgeTo learn more, read "e;Pour Your Heart Into It"e; and discover the key to taking your company to the top.