Bøger af Cath Caldwell

. Leitfaden zu den neuesten Verfahren des Editorial Design für Print- und Digitalformate. Aktualisierte Neuauflage. Größeres Format zur besseren VisualitätDieses Buch bietet Designer*innen alles, was sie wissen müssen, um ihre eigenen Layouts zu entwerfen, und verbindet die Geschichte des Editorial Design mit der aktuellen Praxis. Aktualisierte, dritte Auflage mit über hundert neuen Bildern, die das Beste im zeitgenössischen Editorial Design zeigen. Enthält zudem Fallstudien, praktische Übungen und Tipps führender Designer*innen.

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral.Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more.If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Consultant editor:Cath Caldwell is Senior Lecturer at Central Saint Martins, the world-leading college for art and design education at University of the Arts London. She is a former Design Director at ELLE UK, having also worked for the Guardian and Cond¿ast (New York). She is the author of two books on graphic design and co-founder of the Editorial Designers Organisation.Contibuting authors:Johnny Belknap is a native New Yorker who cut his design teeth on the iconic Village Voice newspaper in the 1970s. He moved on to art director roles at oublications including the New York Times, the Sunday Telegraph Magazine, and the Jewish Chronicle, as well as running his own design studio.Jamie Sanchez Hearn is a graphic designer and lecturer, specializing in Typography, Branding, and Editorial Design. Jamie worked for several international design agencies before forming his own design studio. He currently teaches at Central Saint Martins and is a fellow of the UK's Higher Education Academy.Emily Wood is a graphic designer and lecturer. She has worked for leading design studios Pentagram, Johnson Banks, and Bloom, and with a range of cultural organizations, including London's V&A Museum and Amnesty International. Emily's research is focused on sustainability through education and design. Julia Woollams is a graphic designer, branding consultant, lecturer, and co-founder of creative consultancy 31% Wool. She specializes in cultural and not-for-profit sectors and has worked with organizations including the Science Museum, the Sendai Observatory, the University of Cambridge, and UNICEF UK.