Bøger af Charlotte Brix Andersen

The book focuses on six mega trends that are driving the changes in the automotive industry. These mega trends are: the green transition, the sharing economy, digitalization, individualization, loyalty programs and new types of partnerships. The book provides insight and discusses the changes we are currently seeing. It provides hands-on advice and gives inspiration for how you might develop and expand your business based on examples from car dealerships in both Denmark and abroad, from small and local dealerships to the big and corporate dealerships with several branches and facilities.As a car dealership, it’s important to strategically consider your position in the market and adjust and transform your business to prepare it for the future. How do you retain your customers in a time and in a market where they become increasingly more fugitive? How can you reach out to new ones? How can you transform your business digitally? How can you introduce subscription plans? And which partnerships can you make with other businesses to benefit both of you?