Bøger af Chris Andersen

Seminar paper from the year 2023 in the subject Business economics - Supply, Production, Logistics, grade: 5.0, Addis Ababa University, course: Master of Business Management, language: English, abstract: The COVID-19 pandemic profoundly disrupted global supply chains, leading to unprecedented economic challenges and logistical complexities. Originating in China in December 2019, the virus rapidly spread to over 210 countries, resulting in more than 100 million confirmed cases worldwide and over 2 million deaths. This global crisis triggered severe disruptions across various sectors, including high-tech industries, automotive manufacturing, pharmaceuticals, and food supply chains. Notably, companies like Apple, Samsung, and Tesla experienced production halts due to labor shortages and supply chain constraints. Additionally, the pharmaceutical industry grappled with increased demand for essential medical supplies, while the food sector faced labor shortages and transportation disruptions. The pandemic-induced shutdowns, travel restrictions, and stringent import/export controls severely hampered international logistics, further exacerbating supply chain vulnerabilities. Consequently, the crisis highlighted the intricate interdependencies within global supply chains and underscored the urgent need for resilience, sustainability, and strategic reevaluation to mitigate future disruptions effectively.

Academic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.