Bøger af Christopher Amah

This book "The Mass Media Agenda" is a must read by all; the media and journalism students and practitioners, as well as communication students and scholars who wished to widen their scope on "Agenda Setting" as communication concept. More still, the media consumers are not left out here, hence your judgement of the media depends on the background information you have and how knowledgeable you are on media concepts. The book will give you a clearer picture of the application of agenda setting as a media concept and statutory function, and the needed expected responsibilities on the side of journalist in their effort to maintain the name "The forth estate of the realm" in a given political parlance. This is very essential when you take into cognizance the fact that the best journalist is he who writes today to write tomorrow, amidst their most expected information responsibilities.

The purpose of this study was to determine the student¿s knowledge and awareness of Internet Advertising in Nigeria. Survey research was used. The basic theoretical framework upon which the work stood was Technology Determinism. Four research questions were presented for empirical evaluation; while 790 respondents were surveyed, scientifically drawn from the population. The findings from this study indicate that the students are aware and knowledgeable about the Internet Advertising. They have been influenced by it, have made purchases as a matter of Internet Advertising, and also prefer Internet Advertising to other forms of advertising media. Finally, it is recommended that government should make Internet Services available everywhere. This will go a long way in helping students that wish to surf the Internet in the country.