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The fundamentals of running a professional photography business and studio are explained in this guide to the commercial side of photography. A road map to navigating the perils and embracing the triumphs, this reference covers all the critical skills required to establish a business, design a product line, market services and products, and manage the bottom line. Topics include selecting the right insurance package, obtaining the various licenses and tax IDs, and hiring the best employees. An invaluable resource for photographers, this is a must-have manual to the mechanics of successful professional photography.
A no-nonsense guide that shows how to make quick, efficient work of getting beautiful, high-quality, cutting-edge, and traditional shots from the pre-ceremony through the reception, this manual offers techniques for capturing the key players and moments of the big day. Unlike other photography books that present a more theoretical or technical approach to photographing a wedding, thisresource focuses on the specific steps photographers should take, streamlining their process for effective management at the wedding. A recommended time line shows when to photograph the various portrait the clients expect after the ceremonythe bride and groom, best man and groom, maid of honor and bride, couple and their parents, attendants, extended family, and others. Simple technical tips for supplementing existing light and setting up and orchestrating the many shots accurately and effortlessly are also included.
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