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Identity Designed is an essential reference on brand identity design, including examples from today's top designers.
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own: How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? Designers just starting out on their own will find this book invaluable in succeeding in today's hyper-networked, global economy.
Identity Designed is an essential reference on the process of brand identity design, including examples from today’s top designers.
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