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How do voters in Britain decide which party to vote for in elections?
The first book to look at a succession of British general elections in significant detail. By starting the survey in 1964 rather than the traditional date of 1945, it can also focus more rigorously on the changes which began in the 1960s and still affect general elections today.
In this major study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe in detail how they organised their constituency campaigns in the 1992 election.
This is an account of how Scotland's first parliament in 300 years came about. It traces the origins and history of the demand for home rule, focusing particularly on developments following the failure of the first referendum in 1979.
Focusing on British politics in a changing social, economic and institutional context, this text explores issues and debates using a variety of approaches and techniques. It is written and edited by a team of leading experts who analyse key issues in a highly structured and thematic manner.
How do voters in Britain decide which party to vote for in elections?Why do smaller parties get more support than they used to?How do the mass media influence political opinions?The authors examine these and other questions in the third edition of this popular text. They trace the evolution of the British electorate over the post-war period, and focus in particular on recent elections - from Labour's victories in the 2000s through to the hung parliament of 2010. As well as examining and explaining theories of party choice - including the view that voters' evaluations of government performance and party leaders are now the key determinants of election outcomes - the authors also devote separate chapters to turnout trends and patterns, electoral systems and the geography of party support. Campaigning, opinion polls and the mass media are also considered. Fully revised, the text incorporates the latest research on elections and voting behaviour, and includes analysis of recent trends and developments - including how 'new media' are affecting election campaigning.
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