Bøger af David Dunne

"Genius is making complex ideas simple, not making simple ideas complex" Albert Einstein So, let's keep it simple! Turning Great Ideas into Great Companies is an easy-to-read 4 step guide for business owners and business leaders of any size in any industry. It is intended to help raise awareness and help the reader understand the four components critical to success: Product, Sales, Customer, and Marketing. Who should read this book: -Budding entrepreneurs. This book is a great first step. Whether you have been dreaming for 50 years or 50 seconds, this book is designed to develop your business around your great idea. -Established business owners and leaders who are feeling the exhilaration and/or anxiety that comes with accelerated growth. This book will help you break through to the next plateau. And for business-es that may have stalled or are listing in heavy seas, this book can help you right the ship. -Anyone looking to tap into some entrepreneurial spirit. We all have it. If you have not yet identified that great idea, pick up this book anyway. Regardless of what you do personally or professionally, we are all looking for fresh ideas to achieve success, and frank-ly, to not waste any more time. It is not enough to simply be passionate about something you are doing. You need to build a foundation for success. This short book with 4 simple steps will help guide your way. Small and medium size businesses are the engine of every economy in every country in the world. In the United States, the U.S. Small Business Association reported that greater than 40% of the Gross National Product (GDP) comes from small businesses. Globally, the World Trade Organization reports that small businesses represent near-ly 55% of the GDP in developed economies. These statistics clearly demonstrate that small businesses are not just a big part of our economy, they are our economy. When GDP grows jobs are available, wages are higher, living standards are better and poverty goes down. One could argue we each have a civic duty and we all should be Turning Great Ideas into Great Companies.

The result of extensive international research with multinationals, governments and non-profits, Design Thinking at Work explores the world of design thinking in organizations.