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How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on "binge-watching," and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
The essence of this book is to describe the basic properties of antibiotics and other antimicrobial agents and to discuss the principles underlying the rational use of antimicrobial agents in the management of infection. The aim is to encourage good prescribing habits in doctors throughout the world. After a short historical introduction, the text deals with the general properties of antimicrobial compounds of all kinds (antibacterial, antiviral, antifungal, antiprotozoal and anthelminthic agents); laboratory aspects of antimicrobial chemotherapy (including antibiotic interactions and use of the laboratory); resistance to antimicrobial agents (including mechanisms of resistance and the control of resistance);general principles of antibiotic usage (including pharmacokinetic issues, the prophylactic use of antibiotics, and special concerns of treatment of young children and the elderly) and the use of antimicrobial therapy in specific types of infection. There is a postscript on the development and marketing of antimicrobial agents. Reviews of previous editions: 'This reasonably priced volume is recommended without reservation for students and junior doctors, pharmacists, laboratory and other health care staff. I would also recommend it for microbiology departmental libraries.' Journal of Infection `...... well written, accomplishing the stated aims. All tables are essential to the discussion and easy to understand. American Journal of Pharmaceutical Education 'The new edition retains the formula-winning layout of the first edition ... It is, to my knowledge, the only authoritative book written at this level, and it is required reading for students. Journal of Hospital Infection 'The book covers an enormous amount of material, dealing as it does with antibacterial, antifungal, antiprotozoan and antiviral agents. Almost every aspect is covered ... the authors have in general managed to distil into the text the essential elements of the topics and ensure that the treatment is not superficial ... this paperback edition ... is very good value for money. It can truly be considered to cover, at a basic level, "all you need to know" about antimicrobial chemotherapy and can be highly recommended for junior clinical staff, pharmacy staff and junior biomedical scientists; their more senior colleagues will also find much of value in this new edition of Antimicrobial Chemotherapy.' British Journal of Biomedical Science 'This updated textbook provides young doctors and students with the fundamental principles of antimicrobial chemotherapy. This third edition has been thoroughly revised and extensively rewritten. Drugs of Today '...excellently suited for trainee nurses, pharmacists and medical laboratory science officers ... Its short, but comprehensive covering of the topic make it highly advisable for everyone looking for basic knowledge of the properties and uses of antimicrobial drugs.' Infection 'I think this is a useful reference textbook which undergraduate medical students will find beneficial in coming to grips with the principles of antimicrobial chemotherapy.' Journal of Medical Microbiology
A completely new text in the Essential Mathematics Series for students needing additional support.
The Cambridge Mathematics and Statistics series has been written by a team of specialist New Zealand teachers supported by numeracy and curriculum advisors to meet the needs of the Mathematics and Statistics learning area of The New Zealand Curriculum at years 9 to 11.
Essential Mathematics Gold for the Australian Curriculum Year 7 contains three interconnected content strands are incorporated into 10-11 units of work that can be completed in the school year. Examples show explanations alongside solutions, and are closely linked to carefully graded exercises, giving students the opportunity for immediate success and to work independently.
A comprehensive text written for the CSF II which thoroughly prepares students for all VCE mathematics courses.
The Digital option of this all-new comprehensive teaching and learning program gives you access to all of the online student resources for the series available on Cambridge GO.
Essential Mathematics for VELS 10 has been written specifically for the Victorian Essential Learning Standard Mathematics course, that is all the dimensions within the mathematics discipline have been addressed.
Builds on established learning sequences and teaching methods to provide an authoritative and practical interpretation of all content strands, substrands and content descriptions
Essential Mathematics for the Australian Curriculum builds on established learning sequences and teaching methods to provide an authoritative and practical interpretation of all content strands, substrands and content descriptions. It also covers essential prior knowledge and includes some extension topics.
Essential Mathematics New Zealand Edition Year 9 Homework Book
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