Bøger af David L. Anderson

The Eisenhower Administration developed and implemented policies in Southeast Asia that contributed directly to the massive American military involvement in Vietnam after Dwight Eisenhower left office. This book presents a study of the Eisenhower Administration's efforts to build a nation in South Vietnam in order to protect US global interests.

The Vietnam War endured for thirty years, cost billions of dollars, and resulted in thousands of Vietnamese, French, and American deaths. Anderson's concise overview critiques U.S. errors in magnifying the strategic importance of South-east Asia in the Cold War and in underestimating the strength of the Vietnamese communist movement.

More than a quarter of a century after the last Marine Corps Huey left the American embassy in Saigon, the lessons and legacies of the most divisive war in twentieth-century American history are as hotly debated as ever. Why did successive administrations choose little-known Vietnam as the "e;test case"e; of American commitment in the fight against communism? Why were the "e;best and brightest"e; apparently blind to the illegitimacy of the state of South Vietnam? Would Kennedy have pulled out had he lived? And what lessons regarding American foreign policy emerged from the war?The Columbia Guide to the Vietnam War helps readers understand this tragic and complex conflict. The book contains both interpretive information and a wealth of facts in easy-to-find form. Part I provides a lucid narrative overview of contested issues and interpretations in Vietnam scholarship. Part II is a mini-encyclopedia with descriptions and analysis of individuals, events, groups, and military operations. Arranged alphabetically, this section enables readers to look up isolated facts and specialized terms. Part III is a chronology of key events. Part IV is an annotated guide to resources, including films, documentaries, CD-ROMs, and reliable Web sites. Part V contains excerpts from historical documents and statistical data.

In the first book-length treatment of Richard Nixon's Vietnamization policy, David L. Anderson explores the political and strategic implications and assesses its continuing, significant impact on American post-Vietnam foreign policy. Vietnamization will demand the attention of all scholars of post-World War II American foreign policy.

Offers a new and provocative analysis of The Snows of Kilimanjaro. To explore the richness of this work, David Anderson returns to a somewhat unusual approach, that of archetypal criticism, which allows us to examine the story in more universal, rather than strictly historical, ways.

Outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches.

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

policy in China.

The My Lai massacre of March 16, 1968, and the subsequent court martial of Lt. William Calley have provided a volatile focus for debate about the Vietnam War. This volume contains contributions convened to memorialize the tragedy and the authors address many of the questions still surrounding it.