Bøger af Derese Alehegn

New technology is making it possible to configure and personalize a wide array of productsand services including computers, automobiles, clothing, golf clubs, cosmetics, mortgages,and vitamins. Consumers can log on to websites such as Mattel Inc.¿s barbie.com anddesign their own Barbie pal doll or Fingerhut¿s myjewelry.com to design their own rings.Technological developments are also likely to make the mass customization of advertisingmore practical as well. Another major reason why marketers are emphasizing relationshipsis that it is often more cost-effective to retain customers than to acquire new ones.

This study would be to the identify the effect of advertising on consumers¿ purchase decision of baby diapers in Addis Ababa . The general objective of this study was identifying the effect of advertising on consumers¿ purchase decision of baby diapers in Addis Ababa. Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This research would be tried to identify the relationship between advertising (advertising media, source credibility, source attractiveness and product personality congruence) and consumer purchase decision of baby diaper by tapping the responses of 384 respondents from sub cities of Addis Ababa City Administration (nefase selik lafto sub-city). Quantitative research approach would be applied to the study. Quantitative research method examines the relationship between variables and tests the hypothesis, descriptive and explanatory research design would be used. Data would be collected through questionnaire from a sample of 384 purchasers of disposable baby diaper that will be selected using convenienet.

public management is meant to improve the quality and efficiency of services delivered by public organizations. Managers interpret the public policy to implement public services in ways that are expected to achieve the most desirable outcomes for the interests they serve.The more specific term "public management" refers to ordinary, routine or typical management that aims to achieve public good. In some definitions, "public management" refers to private sector, market-driven perspective on the operation of government.New Public Management (NPM) is an approach to running public service organizations that is used in government and public service institutions and agencies, at both sub-national and national levels. ... In some cases, NPM reforms that used e-government consolidated a program or service to a central location to reduce costs.hese three principles of structure¿separation of policy from opera- tions, the importance of the bottom line, and specialization¿exemplify the emphasis upon structure as a key to accountability for management actions. They also exemplify what is missing from this perspective.

Organization is defined as ¿an assemblage of resources particularly human ones, that are arranged and sequenced through technology to achieve an intended output¿ (Atchison and Hill, 1978:22). Brown and Moberg (1980:5) identify the basic features of organizations. Accordingly organizations:¿ are relatively permanent social entities- this characteristic enables organizations to continue their existence and operations even while changing managers¿ are goal oriented-organizations are created for the accomplishment of a given purpose and much of the behavior within and between organizations reflects their behavior.¿ usually require highly specialized skills-attaining organizational goals requires the employment of highly specialized skills, and this is particularly true with large, high technology organizations and those with a great diversity.¿ have structures-this is another basic characteristic of organizations. All organizations have a set of prescribed and regularized ways of bringing together their various work activities. This is necessary if the organization is to attain its goals. Structure is of great usefulness not only in specifying the relationships of work activities but also in defining authority relationships. The hierarchy is a source of concern for many organizational members.