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Canada is the second-largest country in the world, stretching from the Atlantic Ocean to the Pacific and spanning six time zones. From coast to coast lie vast forests, breathtaking mountains, flat, open plains, and thousands of lakes and rivers. It is also the world's second-most sparsely populated country. The Canadian psyche is deeply influenced by the size of the territory and the extremes of its climate. Canada's short history, and its relatively peaceful development, affects the way the Canadians view the world and their place in it. They are one of the world's wealthiest nations, with a quality of life to match, and are proud of their positive international reputation. Outsiders assume that Canadians are culturally similar to, if more modest than, their American neighbors. But Canadian society is more complex than that. This is one of the most multicultural societies in the world, due to its high level of immigration. In addition, its small population, spread thinly across a huge landmass, affects how Canadians communicate with each other. For instance, they identify more readily with their province or local community than they do with their nation. Politically and economically, the country is very decentralized. Culture Smart! Canada gives a broad overview of the geography, history, and politics of the land. It describes Canadian values and attitudes, how people relax in their spare time, and how you can make friends with them. There is a chapter on business for those who need to know what to expect in the corporate world. By preparing you for the reactions, emotions, and events that you will experience during your visit, it will deepen your understanding of the country. Canadians are open, friendly, and relaxed hosts. They will welcome you even more warmly if you demonstrate some depth of knowledge of their culture.
Nigeria, the most populous country in Africa with an internal market of 150 million people and an economy growing at around 8 percent a year, is potentially Africa's next powerhouse. It is nearly one and a half times the size of Texas, with a landmass varying from sandy beaches and tropical jungles, to plains, mountains, and desert. This important West African nation is made up of 250 culturally distinct ethno-linguistic groups. The largest communities are the Hausa in the north, rooted in the Islamic city-states of the famed trans-Saharan trade routes; the Yoruba of the southwest, where ancient kingdoms nurtured some of Africa's best-known art forms; and the Igbo of the southeast, where decentralized, egalitarian communities have produced many of the country's most successful traders and businessmen. Nigeria has had a bad press: international reports of violence, corruption, and natural disasters completely overlook the vibrancy and artistic sophistication of its diverse cultural groups, most of whom live peacefully in mixed communities. Although Nigeria is the world's fifth-largest producer of oil, there is a huge disparity in income. The competition for scarce resources and the country's dense diversity have fostered ingenuity and perseverance on the part of its ambitious citizens. They are natural entrepreneurs, and intelligent and shrewd negotiators. They are also proud, and sensitive to criticism. Most are devout, gregarious, and hospitable, and disgusted by corruption. Now, in the twelfth consecutive year of democracy after years of military rule, major political and economic reforms are under way. Culture Smart! Nigeria is a unique introduction to life there today. Most of what is written about the country comes from the perspective of one or other tribe. There is nothing quite like this concise description of its major cultural traditions. The people most visitors will meet are well-educated, sophisticated, and well-versed in Western ways. Nonetheless, foreign businesspeople cannot hope to be successful without understanding the ancient and complex systems of behavior, values, and attitudes that underlie the country's vibrant social and business life.
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