Bøger af Don Giannatti

Photography has always been a part of me. I made my living with a camera, and I made photographs to enhance my life. From commercial photography to fine art, photography has always been my muse.I have written several books about the process of photography (available here on Amazon) but this book is more about what is happening in the brain while making images for one's self, and for clients. Adding a third party to the art of making photographs will change the dynamics for sure, but there are certainly ways to deal with even the most incredibly challenging situations.This book is also a book about being an artist and a business person and how to make that dichotomy work. Working as a professional photographer means being a problem-solver extraordinaire. We solve visual problems and offer visual solutions that mean more sales and more profits for our clientsIt is a stressful, high-stakes business, but there are many incredible rewards as well.I have learned a lot about life, art, business, and creating in the fifty-plus years I have been doing this crazy job. I just wanted to share what I've learned so far with you. I am sure there is much more to learn in the coming years.This book was previously titled "What I've Learned So Far". If you purchased that book you should not purchase this one.

Opening with a discussion of what it means to be a professional photographer, this workbook evolves into a career guidebook for amateur photographers to make the transition into the business of shooting on a semiprofessional level. Acclaimed photographer Don Giannatti shows how to best lay the groundwork for a successful business by developing a comprehensive plan for a new business—then demonstrates how to refine this plan based on personal experiences as the process unfolds. From determining the genres of photography the business will specialize in and selecting necessary to keeping overhead costs in line to maximize profits, this guide provides the information to achieve success, whether an amateur looking to build a new career or a professional who wants to enhance the efficiency and profitability of their business.

Encouraging photographers to take a subject-oriented approach to lighting, this manual shows it is possible to make better decisions about both the technical and artistic aspects of lighting. It teaches how to identify qualities the subject possesses that the light will react with and how to use this knowledge to create perfect photographs. Through a variety of amply illustrated shoots, the book explains how to approach each image from the perspective of controlling the subjects appearance to match the photographers vision for the picture. This comprehensive guide covers such topics as the benefits and drawbacks of various lighting tools, the effect of light placement, and controlling lighting ratios. Designed for intermediate-to-advanced photographers, it illustrates techniques for using light as a tool to capture the subject in the best possible manner.