Bøger af Dr Neil Richardson

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.