Bøger af Elisabeth Doucett

The ideas in this book are all about helping your library building become a more exciting, interesting, experiential space where people are engaged and want to spend time. Taking inspiration and examples from companies and non-profits outside the library world, this book is full of engaging ideas.

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.