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In 1997, Emma Slade was taken hostage in a hotel room on a business trip to Jakarta. Over the ensuing months the trauma following the event took hold. Realising her view on life had profoundly changed she embarked upon a journey, discovering the healing power of yoga and, in Bhutan, opening her eyes to a kinder, more peaceful way of living.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
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