Bøger af Evelyn Morris

Customer loyalty refers to a customer's inclination to repetitively buy products and services from the same company. Attracting and maintaining the consumer base has a big impact on the retail industry. As the competition intensifies, majority of the marketers see loyal consumers as one of the most important factors in enhancing profitability and achieving success. Loyal customers buy more frequently and spend more money along with spreading favorable word-of-mouth. Companies design customer loyalty programs under which the loyal customers are offered rewards such as discounts, free merchandise, coupons, or even advance-released products in order to reward and encourage their loyalty. Customer loyalty management aims to expand and maintain existing customers by coordinating marketing and promotional activities to build customer loyalty and trust while also encouraging repeat purchases. Ensuring a positive customer experience is also a way in which the companies can build customer loyalty. Customer experience involves virtual interaction, physical interaction and service interaction. The topics covered in this extensive book deal with the core aspects of loyalty management. It will prove to be immensely beneficial to students and researchers in this area of marketing.

Many Christians believe that if they follow strict rules in the giving of tithes and offerings, sowing of seeds, regular church attendance, working for the church, prayer and fasting, and helping the poor and needy they are pleasing God. While these acts of piousness should not be ignored, God looks on the motives of the heart and not necessarily the outward show of godliness. Some of us ponder why God does not respond to our prayers and fasting, though we adhere to strict biblical rules and principles. The book demonstrates how curses from: your generation, authorities and self projected words can have impact on an individual's life.As you read along you may find out that some of the hindrances to the promises and blessings could be as a result of our rebellion and disobedience. The reader is given life changing information from the authors' personal experiences. This will encourage readers to embrace the truth of God's word and to recognize that whatever the Lord has spoken will be manifested in His timing and your readiness.