Bøger af Felicity Cowie

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes

Who decides what makes a news story? Bill Mackie is set to become a rising newsman in London's Swinging Sixties. But his ascent from a local East End paper to international reporter is threatened when he uncovers a story in Africa which nobody wants to tell. This Is The News! is an examination of how news is created and the politics of what makes the agenda. Author Felicity Cowie is a multi-award winning journalist. After training in local newspapers she worked extensively for BBC News and its flagship current affairs programme Panorama. She was part of two Royal Television Society Award-winning teams. Her favourite interviewee was Buzz Aldrin.

Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to prepare your business to become a go-to authority for journalists from day oneThe end-to-end process of getting media coverage, demystifiedHow to align media relations with your growth strategy and scale coverageIncluded: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational resultsFELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU..."e;A must-read for founders. This is truly a game-changing guide"e; Eileen Burbidge MBE