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Bøger af Fernando (ESADE Business School Trias De Bes
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- New Techniques for Finding Breakthrough Ideas
325,95 kr. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
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- 325,95 kr.