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A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.
Much more than a revision guide International Business is an essential tool that will help readers take their course understanding to new levels and help them achieve success on their undergraduate course.
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