Bøger af Glyn Williams

In his third volume of Travel Diaries, musician and teacher Glyn Williams travels through some of Europe's most iconic destinations. Join an Englishman abroad as he journeys through Italy, Spain, Cyprus and Czechia immersing himself in the local culture and following the journeys of his musical heroes. This warm and affectionate collection of stories is a celebration of the joys of travel.

In his second volume of Travel Diaries, musician and teacher Glyn Williams journeys around the Celtic Nations of the British Isles. In this memoir of spectacular landscapes, convivial company and constant learning, the author shines a light upon the beauty of not just the geography of Scotland, Wales and the Republic of Ireland, but their people too. This warm and engaging book is an anthology of adventures undertaken by an inveterate explorer.

The eighteenth century--the Age of Reason--was characterized by determined attempts by philosophers, scientists, and political theorists to dispel myth, superstition, and ignorance. But the Age of Reason also witnessed some of the most irrational and vainglorious attempts by sailors and speculators to find a navigable Northwest Passage that would lead through the icy seas of the Arctic from Hudson Bay to the wealth of the Pacific Ocean. Lured by the promise of fame and riches, men endured paralyzing cold, malnutrition, and terrifying storms. Many lives and fortunes were lost in the quest for the elusive maritime philosopher's stone. In this gripping work of narrative history, Glyn Williams describes the adventures and mishaps of these misguided expeditions. Vividly written and replete with fascinating characters, Voyages of Delusion is a riveting contribution to the history of North American exploration.

Automated Book Marketing for Authors Includes access to online video lessonsThe idea with becoming a writer is that you build a passive income stream right? That's possibly why you started writing in the first place. Passive Income should be income where you don't have to spend the rest of your life marketing. When that happens, you are back to trading time for money, and that's not passive is it.This entire Bestseller Tactics book series will help you put in place not just passive income, but passive book marketing too. It will walk you, step by step, through a comprehensive author marketing plan with techniques that will do just one thing, sell more books.The first volume in the series covers your book before it's published; If you get that part right then you will never have to go through major changes again.Volume two in the series gives a full step-by-step marketing strategy to launch your book along with advice of the continued marketing of your titlesThis sales page is for Volume three - In this book you are taught how to use some software to create an automated marketing machine on Facebook.A little of what you will learn: The phases of marketing your book and what techniques to useWhy Facebook is totally different to any other marketing channelHow to write effective messages to Facebook and what most authors get wrongAn introduction to the softwareHow to use the software to create listsHow to target your facebook messagesHow to send up to 6000 messages a month without being bannedHow to get Facebook advertising for less that 3c per clickThe book marketing techniques shown in this book are comprehensive, detailed and most importantly, proven to work.IMPORTANT NOTE: To use the techniques in this book you will need to make an investment in some software.Take A Look InsideBefore you buy this book, take a look inside at the first chapter by clicking the image at the top of the pageThis is suitable for KDP self publishing, Kindle countdown deals, Kindle Matchbook and anyone that wishes to become a self publisher.

A Complete Author Marketing CourseIf you are self published, have several books available, and you've learned that it's not as easy as they say to make money with Kindle, then chances are that you are spending more and more time marketing than you spend writing, and that's not good.You've probably bought the Publishing Bible books by Tom Corsen Knowles, read John Tighe and his Crush it with kindle, studied Derek Doepker and his Kindle Bestseller Secrets, and maybe read John Locke with his story of selling a million ebooks. They are all very fine books.The idea with becoming a writer is that you build a passive income right? That's possibly why you started writing in the first place. Passive Income should be income where you don't have to spend the rest of your life marketing. When that happens, you are back to trading time for money, and that's not passive is it.The twist with this series is that it will help you put in place not just passive income, but passive book marketing too. If you get the marketing right first time, then there's little else to do but write more content, and that's what you really need to build that income you deserve. Sure, you will have to do some marketing in the future, but the idea is that you get it right the first time, systematize the marketing, and then move on.So what are your options?Do nothing, continue along as you are now and just keep increasing your marketing workloadLearn all of this yourself through trial and errorTry this book series and take a shortcut.This book gives you the latest and best advice possible when it comes to book marketing. It will give you the best of those tips that you have heard about elsewhere coupled with new ideas and thoughts, all backed with testing.I haven't sold a million books (yet), but unlike the other authors of kindle marketing books, I come from a professional sales & marketing background. That gives me a unique perspective of what actually makes sales happen in any industry. I've sold everything from radio advertising to children's clothes and yes, I sell books too.This series will walk you, step by step, through a comprehensive author marketing plan that will do just that. This first volume in the series will look at your book before it's published; If you get this part right then you will never have to go through major changes again. (How many times have you changed your books so far?)A little of what you will learn: How do the Amazon algorithms workWhat are the factors that influence themThe work you must do to optimize your books for success.A proven formula called SPEVOS for putting together a powerful sales messageHow to force your readers to join your mailing listAuthor Central vs KDP Editor (after the Nov 2013 changes)Reviews and how to get themIncrease your kindle book sales using psychologyWhat content should be included in every book that you writePricing strategiesMuch MoreIncluded with the book are supporting documents; spreadsheets and checklists to track your effortsThis first book in the series will form the foundation of your author marketing plan. It's comprehensive, detailed and most importantly, proven to work.Take A Look InsideBefore you buy this book, take a look inside at the first chapter by clicking the image at the top of the pageAmazon Prime Members - Borrow this book for FREE

Brand New for 2014Superb Quick-To-Use Guide for the Self Publishing AuthorDo you ever find yourself looking for that one elusive tip that you need but can't find it?If that sounds like you then this book will help.It's packed solid with up to date tips that will help you with your writing, marketing, formatting, exposure, ranking and much more for both Kindle and CreateSpace self publishing.Here's a glimpse...Outside the US? - Get paid more by taking advantage of tax treatiesGet more reviews - The easiest way to get more reviews on AmazonFormatting for fiction - What are the standards?Formatting for non-fiction - A different standardStandard disclaimers / copyright text - For fiction and non-fictionMake it easy for readers - Help readers get the maximum benefit from your bookBisac vs Amazon categories - Ever struggled? Includes a full listBe a Hot New Release - Anytime - Discover a way to increase the exposure of your book no matter how old it isForget the 7 keyword limitation - How to combine keywords to give you lots moreGet your competition to sell for you - Sneaky!Make your books, sell your books - How to incorporate passive marketingBuild a mailing list - Need a mailing list? - here's what to doUse Author-Central - Get the most from Amazon's author toolThe 30 second pitch - How an elevator pitch can help you sell booksQuick editing tips - Step-by-step final editPretty descriptions in an instant - Want orange headlines? bullet lists? it's all hereGet full length descriptions in Author-Central - Thought you were limited to 2400 characters? think againHow to go Permafree / Ultra low pricing - Step-by-stepUse software to automate social media - Facebook taking all your time?Fill in promo sites in a snap - Easy time-saving method of how to fill in those pesky formsEasy formatting for CreateSpace - Causing you a headache - look here for fast formattingForget cheap advertising - Insights into what kind of advertsing worksKindle Countdown Deals - Any use? find out hereKindle Matchbook - The low down on Matchbook and why you should be using itRe-launch - Got a tired book? learn to re-launch it. Find out howInfluencers - How to get your book in front of thousandsBoost your poor keywords - How 'keyword relevancy' works and more importantly what NOT to doNeat SEO tip for fiction - This is a little known tactic to boost search results AND MORE!It's all inside this diamond of a book. Quick tips, simple to follow and implement, and all for the price of a Latte.You will refer back to this book for years to come.Take A Look Inside!Before you buy the book, click the book cover image at the top of this page and take a sneaky look insideClick the 'Buy' Button Now!

The Complete Author Book Marketing System All three books for the price of two!This paperback contains all three editions of The highly respected 'Bestseller Tactics' seriesWriting a book is hard enough - then you find that you have to be a marketer too! If you don't do that then you book may just sit on a shelf somewhere for years being read by just a handful of people.Learning the tools and techniques in this book will enable you to introduce passive marketing into your books, as well as learning to launch a book with power. Your book will become a self propelled marketing machine in the process.Here's what you will learnBook One - The Foundations In this part you will learn dozens of tactics and techniques to prepare your book for marketing. When these techniques are in place your books will also sell your other books - automatically! Find out what sellsWhy you should be selling a series, and how to do itUnderstanding the Amazon AlgorithmsBook SEO and your keywordsOptimize your book for passive marketingHow to write a powerful sales description using SPEVOSAuthor Central and KDP EditorHow to force people to join your email listKDP Select and how to use itBook reviews - worth the time?Getting your book into paperbackTracking your salesBook Two - The Ultimate Book Marketing System (usually $14.99)Book Two goes into the mechnanics of launching your book and also covers your ongoing marketing to keep up the momentumThe Launch System - Stages 1 to 4Sustaining sales after KDP PromotionsPaying for promotions - what should you look for?Kindle Countdown DealsKindle MatchbookThe Re-LaunchMore places to promote your bookYour websiteBook Three - Facebook For Authorss Discover how to automate the biggest marketing channel for authors using software. You will learn to harness the power of Facebook by creating a 24/7 marketing machine that will not result in your account being closed. Note that a software purchase will be required to get the most from this part.An introduction to FacebookMarketing phases - When to do what?Writing effective messages that create clicksBuilding your targetted listsAuto posting to groups and pagesAuto sending direct messagesLow cost 2c per click Facebook advertisingWhat are you waiting for?Buy the book now and start creating your own book marketing plan.Take A 'Look Inside'You can read the first chapter for free by clicking on the book cover at the top of this page

Since first reported to the world in 1780, the death of Captain Cook on a Hawaiian beach the previous year has been revered, celebrated, and shrouded in mystery. Simultaneously called a hero and an antihero, a ruthless invader, and a torchbearer of the Enlightenment, Cook's reputation grew as much out of the moving story of his death as out of his adventures while he lived. In a style that is more detective story than conventional biography, Glyn Williams explores the multiple narratives of Cook's death. He reveals how the British Admiralty first attempted to censor accounts of Cook's erratic behavior and how the "authorized" version of his death--a lengthy narrative serialized in the leading publications of the day--reduced the story to the final hours of a noble leader who gave his life to save others. Williams argues that the contrary evidence of a chaotic bloody fracas on the beach at Kealakekua Bay was ignored, and that the unexplained disappearance of Cook's own journal helped the process of concealment. He believes that Cook was not entirely the man sanctified by the British public. More than two hundred years later, an explosive interplay between academic controversy and nationalist feelings has once more drawn attention to a life that has attracted praise and controversy, abhorrence and admiration. In short, Williams examines the story of Cook's progress from obscurity to fame and, eventually, to infamy--a story that, until now, has never been fully told.

The Ultimate Book Marketing SystemIncludes the latest strategies using Kindle Countdown Deals and Kindle MatchbookSo, you've self published your kindle book on Amazon and now you're waiting for the money to come rolling in.You may be waiting a while... and you've learned that it's not as easy as they say to make money with Kindle, then chances are that you are spending more and more time marketing than you spend writing, and that's not good.Creating a book is a great achievement. Even when your book is primed for marketing as covered in Bestseller Tactics Book 1, you still need to give it a push to get things rolling.The problem is that sometimes you have a good launch and all goes well, and sometimes it doesn't work as well. This leaves you wondering what you did right and what you did wrong. Then of course the sales slip into oblivion and you have to start all over again.Frustrating isnt it?Imagine if you had a system that guaranteed to get your book moving. Giving it the best chance of success in sales. How would that feel?, would it make a difference to you?That is what you will find in this second book in the Bestseller Tactics series.This book contains a step-by-step, repeatable system of marketing for Kindle and Paperback books on Amazon. It covers the launch using a free promotion, and continues with the ongoing marketing of your books.Breaking the launch process into four stages, you will be able to comfortably repeat the same methods time and time again, with the results clearly visible in your sales figures. The book comes complete with a supporting documentation pack containing checklists, and a comprehensive collection of places to market your books for free. In total, this gives access to almost half a million readers.Every single time that the full launch system has been used, the book in question has reached well into the top 100 free on a KDP Select promotion all within two days, Also hitting the top three of the Hot New Releases. That's right - Every Single Time.What's Inside?The Launch SystemSustaining SalesUsing Paid PromotionsThe 0.99 PromotionThe Re-LaunchOver 300 places to market your book for freeComprehensive supporting documentationAnd Much MoreI'm not going to promise you that everything will be easy, those who have read my work before will know that I do not work that way. You already know that the business of an author is more a marathon than a sprint. Coupled with Book one in the series, this will give you a solid system of marketing which makes the best of the Amazon Algorithms and gives you a repeatable method of getting your book seen by readers.This book series is aimed at those authors that are serious about selling more books on Kindle using advanced sales & marketing techniques. The books contain practical advice and methods that are all backed by rigorous testing. It's a bullshit free zone, unlike many of the books or WSO's available that promise you riches beyond compare. You like the sound of that?If you enjoyed the kindle self publishing Bible by Tom Corson Knowles and Derek Doepker's 'Kindle Bestseller Secrets' then you will like this too. If you enjoy the advanced techniques and strategies to sell more books like those shared by David Gaughran in 'Lets Get Visible' and Anbu Rayappan's 'Kindle Book Millionaire' then you'll enjoy this also.Take A 'Look Inside'Before you buy the book, have a read of the first chapter. Click the book cover image at the top left of this page.

Our Latest True Story "You May Have Cancer" I can remember those words, they didn't just vibrate my eardrum, they hit me like a freight train coming out of a tunnel. Here I was, a radio presenter and a salesman. For 25+ years I had relied on my voice not just for conversing with family and the usual day to day running of my life, but for my entire identity, my profession and my earning capacity. Up until this point in my life it had served me well. Now I was being told I may have throat cancer. The dread that the statement above created made it's way through my soul like a knife through butter and simply chilled me to the bone. As I sat in the hospital waiting room I was surrounded by people with 'manufactured' voice boxes. They either had some kind of fleshy button to press or one of those electronic voice things they hold to their throat. Now I was scared, how does one go about beating cancer? What really hit home was the mere mention of the 'C' word; Cancer. When you have a problem with your voice then everyone is thinking about it but they skirt around it thinking that if you say "Vocal Cancer" it could make it real. So of course everyone tries to say other things "something not quite right" is one "a little cell change" is another. But Cancer is the big one isnt it. Nothing prepares you for the first time you hear your doctor say it to you. I explored so called 'new age' healing therapies, it's a step often taken when you are faced with surgery that is irreversible, The results were interesting to say the least. Full details of my journey from Radio Presenter and salesman to Author and consultant are within these pages. High Grade Dysphonia That's what they called it, this thing I had, and another word was Leukoplakia. The first half of the word was enough - Leuk - as in Leukemia. What was I to think? The words High Grade Dysphonia would remain in my life forever. What's In The Book? This book is the true story of my journey from the first instances of a cough and sore throat, to laser surgery and beyond. It's the journey that many people undergo every day within the hospitals and voice clinics of the world. If you are in this situation then you are likely being bombarded with information about what to do and what will happen to you in the coming months. This true story is my way of sharing what that journey is like and how I got out of the other side, damaged but still here. I've also included a description of what High Grade Dysphonia is so you understand it. Who Should Read This? This book is of interest to the following readers Those that like a true story Those diagnosed with High Grade Dysphonia People concerned about a voice condition Those with relations going through this Medical practitioners that would like to understand what a patient is feeling Preview Before you buy this book, scroll up to the top of the page and take a 'look inside'

Our Hottest Book for Small Business Marketing Tips Sometimes business marketing feels like a 'black art', especially when it comes to creating effective advertising. Some ad's work great and some seem to drop off some kind of cliff. In reality most business advertising is done by owners that are trying hard, but end up just stabbing in the dark frustrated. How would you like the ability to create effective advertising not once, but every time? This marketing book gives you a step by step, proven method of the best advertising techniques to produce highly effective business advertising that will exponentially increase the sales and leads generated every single time. Even if you've never written an advert before and don't have a clue where to start. The six-step system where you will create the perfect message, target the right people, design your perfect branding message and spend your money in the right place. That's effective advertising ! "One of the best, most effective advertising books I have ever read" Keith NYC The advertising techniques covered here helped one small business generate over $50,000 in sales from a small advertising campaign and generated over $2million turnover for another. This will help if you think: "It doesn't matter where I advertise, it just does not work" "Everyone knows about my business but they don't buy from me" "The only way advertising works for me is when I do large discounts" "My experience is that advertising does not work for my kind of business" "My advertising costs more than it generates" "I have no idea what is the best way to advertise" All of those statements are caused by one of 'The 7 Deadly Sins of Advertising" You will learn them all here and more importantly how to avoid them. Step-by-step the author holds your hand through creating an effective campaign. It will change the way you think and you will easily see the mistakes that your competitors make, killing their own sales whilst you increase yours. You Will Learn: How to say much less but generate more profit from every campaign The Golden Rule of One - This is the cornerstone of a successful campaign and the number one reason why most advertising fails, including yours! How to stop wasting money on the wrong kind of advertising The one thing that should absolutely, positively be in every advertisement you run that will increase your response by up to 30% How to get inside your customer's mind and press their hot buttons How to create a 'No Brainer' offer so that people just can't help but want to buy from you How to laser target your advertising so that every penny is earning you more money and not just buying the advertising sales rep a new car! This six step process will give you the power and confidence to create great effective marketing campaigns that simply sell. No longer will you be at the mercy of the advertising sales representative. From here on in you call the shots. The results of the system will enable any small business owner to create effective advertising campaigns with any kind of advertising. From the heady heights of TV right down to garden signs, leaflets and local newspapers - the golden rules are the same. For the price of a starbucks latte you can take control of your marketing now. Scroll to the top and take a 'look inside' before you buy one of the most useful advertising books you will ever read. "Essential reading for the small business owner and anyone in a managerial position based around marketing" - Simon B - England

Here is a great way to make money in the evenings If you are looking for fundraising ideas then pub quizzes are fantastic vehicles for raising money. If you are a disc jockey looking to find out how to DJ then a pub quiz could be a great way in. All around the civilised world in every town and city and on every night of the week there are quiz nights. Thirsty customers attend bars in droves to prove they are smarter than the average person by answering general knowledge quiz questions.. This short book gives simple and clear instruction on how you could make thousands a year being a quiz night host for your local bar, venue or pub. Who should read this? Those wanting a part time or full time income from entertaining Mobile disco owners Bar, Pub and Club owners Disc Jockeys Those looking for fundraising ideas Inside you will find: The equipment will you need (It's nothing like you would expect) Exactly why you are there (it's not just to entertain) Exactly how to present your quiz night The exact formula to make a successful event that leaves both the customers AND the venue owners begging for more. The special formula which means you will earn more than your competition A step by step method to get the business - (Most think that this is the hard bit, it isn't at all. In fact it's easy to fill your calendar with work several times a week). If you believe that it's just about asking questions and giving out answers then you are short of the mark. That's what the low paid quiz hosts do. It's why they cant hold a night down for months and months unless they do it cheap. The formula and understanding given in this book will mean you can charge much more than your competition, can secure longer bookings and can produce pub quizzes that are more successful than any of the competition around you. Venue owners (and your bank) will love you! The author of the book used this exact system to secure pub quiz bookings that were typically 40% more lucrative than the competition. Quizzes where the venue owners asked to increase from one to two nights a week and had their pub rammed with customers! For Disc Jockeys with a mobile disco looking to increase their midweek business this will help you too.

Our Best Business Networking 'How To' Book In the 21st Century building relationships using a business network has become the norm for generating new leads and clients for your business Based on a research program spanning several years, each chapter In this book has stories, how-to's, how-not-to's, techniques and age old secrets of people who have built an exceptional business to business network of talented, influential and powerful people to help them to the top of their chosen profession. In This Book You Will Discover: What business networking is really all about (Hint: it's NOT going to endless business clubs The 5 common mistakes made in business networking that turn people OFF from helping you The 3 things you absolutely MUST do with business networking that will put you ahead of the pack 3 ways to motivate people to become advocates that actually feel obliged to sell for you! How to prepare for a formal or informal networking event and what to take with you 5 essential skills to work a room and make sure you spend time with the right people Discover how to strike up a conversation with someone you have never met The three types of business network you need that will increase your effectiveness How to become a 'Revenue Enhancer' or 'rainmaker' - Turn those relationships into hard cash Sharpen up the most important networking skill - Find out what it is and why 90% don't have it Why you should buy this book Anyone who sells anything will tell you the most powerful and cheapest form of advertising is word-of-mouth. having a good business network is the key to building an extension of your sales team. You will have an ever increasing population of colleagues who almost feel duty bound to exalt the virtues of you to the people they meet In fact we guarantee that if you choose to learn and act on the principles outlined in this book you will improve your ability to network and therefore your career The research that this book is based on is also available on Amazon - check out 'Making It Rain' by Simon Bozeat About The Author - Simon Bozeat A graduate from Nottingham University he first worked for The Ford Motor Company and later in training and personal development holding senior positions in Lloyds, Siemens and GEC. Simon became an expert in Behaviour Analysis He also learned NLP via Tony Robbins. In 1997 Simon launched his own business and his first major client was Rolls-Royce Aerospace based in Derby. In the new millenium Simon turned his attention to specialised business networking training for the professional services sector. In 2008 he spotted a gap in the market for high profile business clubs. The Ashby Business Club launched in 2008 followed by The Midlands Leadership Experience in 2010. In 2012 he launched a highly acclaimed online video training course called "How to Build a Profitable Business Network" available at simonbozeat.com and in the same year he became a triathlete. Buy your copy today!

Our Latest Business Tactics Book Is your business performing to its best? 21st Century Tactics is a collection of 15 proven step-by-step business principles, strategies and ideas that will put your business in the fast lane, even if you think you have heard it all before. This book will change the way you look at your business, show you how to make more money, and will demonstrate how some of the old ways of doing business are the exact opposite of what you should be doing. You will be able to increase your turnover, get more money from your existing customers and take your business to a new level giving you the income and freedom that you envisioned when you first began your small business and the freedom to enjoy it. "Full of useful small business strategies and ideas; this is a great resource for the small business owner. One of the most concise and useful business development books I have read. " - Martin H - Scotland A New Way of Thinking... Within these pages you will find: A step by step approach to creating a short term business plan that will focus you on what really matters The #1 technique used by all super successful businesses that cannot fail to move your business forward to the place you want it to be How to design and build your own personal gold mine that gives you money on demand providing you with instant cash flow when needed The proven psychological tactic that literally forces your customers to spend more money with you How to exploit your competitors generating a flood of new customers and leads eager for your product or service The 'No Brainer' Formula for creating offers that people are compelled to buy giving you yet more income And Much More! Who Should Read This? The established small business owner stuck in a rut New start up business owners that want to get into the fast lane quickly Those looking for new business ideas to boost their profits and make more money People looking to understand 21st century business marketing techniques

Work in the knowledge economy operates quite differently than in the industrial economy in that it is highly dependent on communication and language. This book considers how language and culture are relevant to the practices of the knowledge economy while also considering how the broader changes obliges us to reconsider the nature of language.

This volume offers a comprehensive treatment of the historical developments underpinning our present understandings of the relationship between language and the social by integrating the study of language with key strands of sociological theory.

This book critically examines the European Union's "Unity in Diversity" mantra with regard to language. The book will be of interest to sociolinguists, political scientists, sociologists, as well as scholars of language and globalization and European studies.

On the great Pacific discovery expeditions of the "e;long eighteenth century,"e; naturalists for the first time were commonly found aboard ships sailing forth from European ports. Lured by intoxicating opportunities to discover exotic and perhaps lucrative flora and fauna unknown at home, these men set out eagerly to collect and catalogue, study and document an uncharted natural world. This enthralling book is the first to describe the adventures and misadventures, discoveries and dangers of this devoted and sometimes eccentric band of explorer-scholars. Their individual experiences are uniquely their own, but together their stories offer a new perspective on the extraordinary era of Pacific exploration and the achievements of an audacious generation of naturalists. Historian Glyn Williams illuminates the naturalist's lot aboard ship, where danger alternated with boredom and quarrels with the ship's commander were the norm. Nor did the naturalist's difficulties end upon returning home, where recognition for years of work often proved elusive. Peopled with wonderful characters and major figures of Enlightenment science-among them Louis Antoine de Bouganville, Joseph Banks, John Reinhold Forster, Captain Cook, and Charles Darwin-this book is a gripping account of a small group of scientific travelers whose voyages of discovery were to change perceptions of the natural world.

Work in the knowledge economy operates quite differently than in the industrial economy in that it is highly dependent on communication and language. This book considers how language and culture are relevant to the practices of the knowledge economy while also considering how the broader changes obliges us to reconsider the nature of language.

The startling history of Anson's voyage round the world in 1740. 'A quite remarkably erudite and deeply informed book' Patrick O'Brian, Daily Telegraph

In this book, Glyn Williams presents an account of the emergence and development of French Discourse Analysis and the contribution which both sociology and linguistics make to the social construction of meaning.