Bøger af H. Westerbeek

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

Sport represents a very intense and dynamic form of competition for individuals and for teams. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples the authors show how sport provides crucial leadership lessons for business.