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Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? Business Communication supports interactive and collaborative pedagogies to motivate students.
Takes a rhetorical approach to technical communication; instead of setting up a list of rules that you should apply uniformly to all writing situations, this book introduces students to the bigger picture of how the words they write can affect the people intended to use them. Assignments and exercises are integrated throughout.
This book examines the role that rhetoric plays in the creation and conceptualization of new knowledge claims. It highlights how scientists worked with the linguistic resources available to them to bring into existence abstract concepts and gain new insight into the subject of their study.
This concise, affordable, and very practical guide to technical writing takes a hands-on approach: its aim is to move students from reading about technical writing to doing technical writing as quickly as possible.
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