Bøger af Heather Robinson

Be different, be the expert, be a blogger! Building and maintaining a blog should be part of every business' marketing strategy, but, as a busy business owner wearing many hats, where do you begin? This pocket-sized guide will take you through the basics from choosing and installing software to creating a long term content plan that will build an audience for your blog and turn your readers into advocates and loyal customers.

Get your website found on Google! Being visible on Google is the life blood of many businesses, driving customers to their website and generating sales. However, not every website can be on the first page of the search results. Aimed at small business owners, this book gives you some basic tips and advice to make sure your website gets the exposure it deserves. There's also details of the tools you can use to monitor your site and find out why you may not be getting the results from your SEO efforts.

There's so many online 'paid advertising' options out there that claim to generate leads and sales in return for a sum of money that it can be quite baffling to most small business owners.Within this book, you will find out about the different and most popular platforms for advertising online - Google AdWords, Facebook Ads, Twitter Ads and YouTube Ads, providing an in-depth overview. The book focusses on the need-to-know facts, so you're left with a better understanding of how the platforms work, what results you should expect to achieve, and how best to spend your budget.If you're a business owner who is looking for increased exposure online through Google search and social media, you will also learn the facts you need to know to decide whether to invest in paid advertising at all, and which platforms will be best suited to your business and your budget, if you do decide to go this route.You will also have a better understanding of how online paid advertising can provide new opportunities for increased brand awareness, exposure, and lead generation, for your business or organisation. It is also important to be able to assess the success of a campaign, make the necessary adjustments to improve the performance, and achieve the successes you seek through paid online advertising.This book does all that and more. It really is the essential guide to online advertising for the solopreneur business owner.

Language, Diaspora, and Home explores language maintenance and development in the linguistic lives of second-, third-, and fourth-generation immigrants as they navigate migration and diaspora, highlighting the role of women in acting as custodians and gatekeepers of family languages toward creating a sense of "home."