Bøger af Heidelberg

Carsten Schultz befragt Patienten, Ärzte und Krankenkassen und zeigt, dass Kunden dann wertvolle Beiträge zur Entwicklung und Markteinführung innovativer Dienstleistungen erbringen, wenn sie eng an den Anbieter gebunden sind. Dazu müssen Unternehmen bestehende Informationsdefizite beim Kunden abbauen. Abschließend werden Unterschiede in den Beziehungen zu End- bzw. Geschäftskunden systematisch abgeleitet.

If you are looking for the definitive short guide to the theory and practice of health promotion, then you need look no further.Written by a leading international expert, this concise text offers, for the first time, a comprehensive explanation of key concepts, terms and definitions used in health promotion. Glenn Laverack explains over 70 key concepts and many other guiding principles, theoretical models and approaches that frame health promotion. He also explains the many tools and strategies that enable practitioners to work more effectively.This handy sourcebook has been written by the author in a typically accessible style that will provide readers with a superb overview of the subject. Numerous cross-references signpost the connections between different ideas, allowing you to explore conceptual relationships and linked approaches in an order that suits the reader.Whether you are studying, training or are already working, this book will be an indispensable source of information, evidence and analysis for deepening your understanding and for extending your practice.   A companion source book in the same series, entitled the 'A to Z of Public Health', is intended to further extend the range of definitions and terms.