Udvidet returret til d. 31. januar 2025

Bøger af Hong Cheng

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  • af Hong Cheng
    1.231,95 kr.

    This book introduces the origin, development and current state of American nature writing. It organizes many representative authors and works of American nature writing into such categories as the influence of transcendentalism, the wilderness complex, the English cultural heritage, female writers, land ethics, and refuge of the heart.As a multi-disciplinary field combining language, literature, philosophy, ecology, botany, and ethics, American nature writing seeks to tell intimate personal experiences of places and explore the connection between human spirituality and nature in a particular place, blending natural history with the history of human development. These are the focus of this book. It analyzes key representative writers of American nature writing such as Thoreau, Emerson, Burroughs, Muir, Abbey, Leopold and Williams, and their works and respective personal relationships with nature, offering the reader a fascinating insight into American nature writing.

  • - Theory, Algorithms and Applications
    af Hong Cheng
    1.316,95 - 1.384,95 kr.

    This unique text/reference presents a comprehensive review of the state of the art in sparse representations, modeling and learning. covers feature representation and learning, sparsity induced similarity, and sparse representation and learning-based classifiers;

  • - Theory, Algorithms, and Implementation
    af Hong Cheng
    1.380,95 - 1.387,95 kr.

    Here is the latest on intelligent vehicles, covering object and obstacle detection and recognition and vehicle motion control. Includes a navigation approach using global views; introduces algorithms for lateral and longitudinal motion control and more.

  • - Impacts and Issues
    af Kara Chang & Hong Cheng
    331,95 kr.

    Unlike those on a commercial slant, this book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed in this 14-chapter volume include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Contributed by a group of prominent scholars on Chinese advertising research from the fields of communication, journalism, and marketing, this book resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.

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