Bøger af Iain MacRury

The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city.

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

Drawing upon historical, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that will be hosting the event, it explores the political economy of the games and the role of the state in creating post-industrial metropolitan spaces.

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.