Bøger af James Langley

Alumni engagement and giving is a clear sign of an institution's continued relevance, making the institution's relationship with alumni a key priority for the board. Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include: The lack of strategic adaptability The inability to listen to constituents Failure to realize that more students, alumni, and family are concluding that the value provided was equal to or less than the cost of the degree Over-emphasis on short-term fundraising results at the expense of long-term constituency building and prospect pipeline development Naivete around how private support is secured and sustained PRAISE FOR JIM LANGLEY'S APPROACH "Insightful, inspirational, validating." - Stephen Highsmith, Vice President of Institutional Advancement, Cabrini University "Jim provides not just anecdotes but real world experiences backed up by data and analysis." - Jen Raxter, Vice President of Advancement, Franklin Pierce University

An effective president does so much more than raise funds and shake hands. Your institution's president is uniquely positioned to scan the horizon and help develop and communicate a vision of the future to prospective donors.In this book, Jim Langley, president and founder of Langley Innovations and past vice president for advancement at Georgetown University, contends that the president's primary role in fundraising is not to ask for money but to create the conditions that attract significant philanthropic investments.This book will offer a forward-thinking look at: How the president can take a lead role in defining the case for support and identifying inspiring projects defined by specific objectives rather than categories of institutional needHow the president can define for donors the difference a philanthropic dollar makes in achieving key objectives The respective roles and responsibilities of the president, the vice president for advancement, and the board chair The president's specific role in donor stewardship, campaigns, piloting new models for fundraising, volunteer management, and asking How to onboard a new president in ways that strengthen rather than stall the work of fundraising"This is a treasure trove of great advice, forward-thinking reflections, and tough, but much needed questions. Jim Langley is a thought leader who understands not just the history of philanthropy and advancement but shines a light on where universities need to begin altering practices to thrive in this era of competing philanthropic interests." - Matthew T. Lambert, Vice President for University Advancement, William & Mary