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In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company. Written by an industry pro with more than thirty-five years' experience, Marketing Direct guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments. Marketing Direct also provides step-by-step instructions on mail order and catalog sales in all media channels, from digital to print to broadcast. Discover how and when to use direct marketing and determine which applications will produce the results you desire. Whether you're in the B2B or B2C space, this thorough, real-world marketing guide will help you build your business through effective promotional strategies.
The first women Latinists lived in renaissance Italy. The new learning spread from there to the rest of Europe. The original purpose of teaching women Latin was diplomacy, but later women used the language in many ways.
In The Shadow King, Jane Stevenson illuminates the world of the intriguing Balthasar Stuart, the secret biracial child born of the illicit love between a queen of Bohemia and an exiled African prince. A gifted young doctor in the late seventeenth century, Balthasar struggles with very contemporary issues of identity, brought into play by his difficult heritage. Driven out of Holland by the plague, he makes his way first to the raffish, cynical world of Restoration London, where he encounters Aphra Behn, the English spy and sometimes playwright. He leaves to seek prosperity in colonial Barbados, a society marked by slavery and savage racism. Utterly absorbing and deeply perceptive, The Shadow King brings the past radiantly to life in people's habits of speech, their food and fashions, and their medical practices.
The story of the Renaissance city and palace of Urbino, and the life of the extraordinary man who created it: Federico da Montefeltro, humanist, book-collector, patron of celebrated artists and battle-scarred mercenary soldier.
The first major book to explore how innovation processes and the role of effective leadership combine to yield breakthrough innovations
The Empress of the Last Days is the final volume of the remarkable trilogy that began with Astraea and The Pretender. A group of friends, Corinne, Theodoor and Michael, bring together their talents and knowledge to uncover the hidden story of Pelagius's royal marriage.
A collection of four novellas, it was unashamedly erudite, marvellously witty and just a little bit cruel. It revived a neglected form quite brilliantly. Now, after four acclaimed novels, she returns with another sparkling novella collection.
These four novellas are narrated by a brilliantly distinctive voice telling the stories of an Anglo-Italian Professor of Semiotics undone by his own cleverness; the old university friends whose party is galvanised by a pugnacious newcomer into a demented Buchanesque mission to restore their hostess's lost humour;
London Bridges, her first novel, evokes the mood and sheer enjoyability of classic English detective fiction, though it is set in the London of the 1990s.
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