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This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice.
A fresh and completely new book from a proven author. Packed with up-to-date case studies, it encourages students to think critically. Covering contemporary issues and subjects such as MNEs and SMEs, CSR, ethics, governance and global warming, from a truly global perspective.
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